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It’s easy to lose track of time when you’re having fun at the beach, but it can be a real drag having to worry about getting sand and salt water on your cell phone or an expensive metal time piece. This is why Sundance Beach offers watches designed specifically to endure the rigors of surfing and beach sports. We carry watches that are right at home in the water, some of which will even keep track of the ebb and flow of the tides for you. Though we do carry classic digital and analog styles, our watch selection goes beyond boring black bezels and straps to bring you vibrant colors and styles from Freestyle, Nixon, Roxy and more. Now you can catch a couple more waves without having to worry about being late, because with a watch from Sundance Beach you’ll always be in style and on time.