Summer Solstice Style

Summer Solstice Outfits

Here in Santa Barbara, we really go all out to celebrate the longest day of the year!  For three days in summer, people come from all over to celebrate and check out the colorful parade and festivities. Like any fabulous event, you’ve got to show off some great style! Here’s what we came up with for Summer Solstice weekend. Continue reading

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ASP Update: John John Florence’s Best Air Ever!

A Perfect 10 for “The Alley-Oop Heard Round the World” at the Oakley Pro Bali!

John John Florence_ Oakley Pro Bali

John John Florence‘s HUGE Alley-Oop that he pulled in Round one of the Oakley Pro Bali is easily the biggest air ever pulled off in a competition, and Continue reading

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RVCA’s Kiss of Feminine Flirty-ness

rvca_Sakka_Skirt

Oh-so boho-chic! Show off just enough skin in the daring RVCA Sakka Women’s skirt! It has a short fitted skirt underneath with a macrame cotton maxi skirt on the outside for a tantalizing look that still leaves something to the imagination! Continue reading

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The Joel Tudor Collection from Vans

vans and joel tudorWe have another great signature collection from Vans.  Last time we featured the crazy collection from Dane Reynolds, but now we have got the smooth style of Joel Tudor.  Joel has been surfing for and working with Vans for over 16 years now.  This season he has collaborated with Vans to bring yet another amazing collection. Continue reading

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Nixon Dip-Dye Time Teller Collection

Classic Style with Bold Color!

Untitled-2Nixon’s The Time Teller is a no-nonsense watch that has been a staple of the Nixon line of watches for a few years now. The innovative watch brand has added to their Time Teller collection with a new series of Dip-Dyed Time Tellers that put a different twist on Nixon’s classic analog watch.

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Body Glove Bikinis!

Fall in love with Body Glove this Summer!

BodyGloveSmoothies_TitleSummer is finally here and it’s time to break out your cutest bikinis! If you’re looking for a vibrant bikini to match your radiant personality then the Body Glove Smoothies Sunny Mango collection is just perfect for you. These bright bikinis will show off your summer body and bring out your best features!

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Kelly Slater Wins 2013 Volcom Fiji Pro!

Defending Champ Takes Down Mick Fanning in Epic Final

Kelly Slater 2013 Volcom Fiji Pro

After a few lay days over the weekend, the fourth stop on the ASP World Tour, the 2013 Volcom Fiji Pro , started up again on Tuesday (FJT, Monday in the USA) as a new swell with cleaner conditions pounded the reef at Cloudbreak. The remaining heats in Round 3 were run, followed by Rounds 4 and 5, leaving the final rounds to run on Wednesday in decreasing swell. As it turned out, the swell actually picked up a bit on Wednesday, and the final day began in barreling 6-8ft conditions.

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Wetsuit Sale!!

Great deals on premium quality wetsuits!

Great deals on premium quality wetsuits!

It’s that time of year again! The winter swells have slowed and the water is warming back up! Time to slip into those spring suits and bust out that long board! Summer is here! With that being said everyone knows that this is the best time of year to get deals on last seasons wetsuits, and boy do we have deals! Check out our online and in-store selections for great deals on awesome wetsuits! Continue reading

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John John Florence Signature Boardshort!

John John Florence releases new technical boards shorts via Hurley!

John John Florence releases new technical boards shorts via Hurley!

It’s 2013 and John John Florence is no longer John Grom, shoot he’s barley even John John anymore. This Hawaii boy from the North Shore of Oahu has transformed from a long haired grommet sitting near the channel at Gums, to a full blown ripper! Backdooring peaks at Pipe and taking off deeper than anyone at backdoor, a.k.a his backyard. He signed a deal with Hurley at the beginning of this year after parting ways with his long time sponsor O’Neill.

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Beach Riot Bikinis for Beach Babes

Beach Riot’s Crazy New Bikinis are Hot for Summer!

BeachRiot Bikinis

Beach Riot bikinis are made for the typical California beach babe with their skimpy cuts and wild designs. These unique bikinis are sure to make a statement and have heads turning wherever you take them. The perfect mix between contemporary chic and surfer girl, Beach Riot bikinis are a must-have for every girl this summer!

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