Hurry Up and Wait at the 2013 Billabong Rio Pro

Extended Flat Spell has Competitors, Spectators, and Webcast Fans Worried

Brazil's Gabriel Medina stays loose on the lay days in Rio.

Brazil’s Gabriel Medina stays loose on the lay days in Rio.

Although the first round of the men’s heats were finished almost a week ago, competitors, spectators, and online fans have had to wait it out for days until the next swell hits Barra De Tijuca Beach in Rio. A new pulse of swell is expected to arrive this Friday. When considering the sub-par conditions this and every year in Rio, the question that begs to be asked is, why the heck is the so-called “Dream Tour” competing in Rio in the first place? Continue reading

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Maaji’s Eclectic & Unconventional Sandal Collection

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Maaji, known for their eclectic and unconventional bikini prints, is always full of creative surprises! If you’re obsessed with their random prints and fun bikinis as much as we are, then you will be happy to hear that they have continued their romanticism through their sandals as well! Continue reading

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Summer Solstice, Beach Camping, and Maaji Bikinis!

New 2013 Summer Swim Collection from Maaji!

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Maaji is known for their wild bikinis that bring couture runway trends to swimwear. The 2013 Woodland Solstice line is no exception! With eclectic designs and innovative cuts, this new collection is full of movement, color, and unconventional shapes especially designed for risky and modern women.

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Neff and Sundance Beach’s Aloha To Summer Event Wrap-up!

The Waves Have slowed and the Sun Has Shown..It’s Time to Say Aloha to Summer!

Neff Event TitleWhat better way to kick off Summer than a Saturday event at Sundance Beach with one of the raddest clothing and accessory brands in the game, NEFF!  We decided to show a little more aloha by bringing the boys of Iration to the shop for some in house signings and giveaways. Continue reading

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Sundance Beach Pioneer Profile // Demi Boelsterli

Demi Boelsterli_girls_champSundance Beach Pioneers are different from your everyday surf shop team riders. Our Pioneers are leaders in their communities and forge a path for others to follow. Whether it’s through surfing, art, music, or multimedia production, our Pioneers blaze a trail into the unknown world of tomorrow while having fun in the process.

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O’Neill JordyFreak Boardshort

Superior Stretch // Superior Comfort

Jordy Freak BoardshortsO’Neill superstar Jordy Smith has just dropped his new signature boardshorts, the Jordy Freak. Utilizing O’Neill‘s advanced technology in boardshort design, Jordy’s latest boardie is better than ever with innovative new features.

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Sofia Bikinis by Vix

New Bikini Line from Vix is Cute and Affordable!

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Vix is a popular Brazilian swimwear brand that is known for its sophisticated and trendy bikinis. Vix’s new line, Sofia, is inspired by Brazilian beaches and California style. These luxury bikinis are chic yet functional and are full of eclectic designs, elaborate embroidery, and glamorous detailing. And their brazilian cuts are a must for all confident Vix beach babes!

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Special Event! Maaji Swimwear + Sundance Beach on May 19th!

SUN-DANCESummer is right around the corner which means tanning all day, beach bonfires, and hot Maaji bikinis! What better way to get prepared than to be personally fitted by Sundance Beach’s swim specialists and Maaji reps? Come in to our Goleta store on May 19th from 11am-3pm to check out the new Maaji Woodland Solstice Collection and find your perfect fit with the help of our experienced team! You can also earn 20% off of your in-store purchase by reposting the above image then posting an image of your purchase the day of the event!

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Kelly Slater Freesurfing in Rio

Tuesday, May 7th at Barra De Tijuca, Rio

Just one day before the official waiting period for the Billabong Rio Pro begins, ASP world Tour pros light up the beach break at Barra de Tijuca. Watch Jeremy Flores, Michel Bourez, Josh Kerr, Kieren Perrow, Jack Freestone, and Kelly Slater get warmed up for the 3rd World Tour event of the season!

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